READY.SHOP.GO.™ Online Car Shopping that Puts You in Control

With how technology has been progressing, it makes sense to do nearly everything from home, so why not get almost all of the purchasing process of a car done online? With the new READY.SHOP.GO.™ tool, you can save yourself loads of time on site by completing the majority of the process from home. Discover the convenience and speed of using this innovative shopping tool.

How Does READY.SHOP.GO.™ Work?

There is an increasingly high demand for time-saving digital services and many of us use the internet as a highly effective tool. Ford answers this call for convenience and efficiency by allowing shoppers to experience a flexible and transparent online car-shopping tool.

By using READY.SHOP.GO.™, you will be able to search inventory, view pricing and incentives, lock in a deal for 48 hours (depending on the vehicle availability), apply for financing, estimate trade-in values and schedule a test drive before ever setting foot in our dealership. This saves you a huge amount of time that you would be spending at the dealership and lets you spend more time with your next car and at home.

Some of the features that you can expect to find with the new READY.SHOP.GO.™ tool include:

  • Pricing transparency
  • A single point of contact assigned to you to ensure the experience is well managed for you throughout the process
  • Ability to save a deal and return later to complete the process
  • Online credit application process through Ford Credit
  • Pricing comparison, allowing you to review actual prices with the Kelley Blue Book® Price Advisor and Trade-In Values

Convenience and Speed

We understand that you lead a busy life, so we try to make the buying process as easy and as quick as possible. Start by using this new tool today to see the potential that it offers. If you have any questions about READY.SHOP.GO.™, just contact us and we would be happy to help!

Contact Us to Learn More
  1. Deery Brothers Ford Lincoln

    2343 Mormon Trek Blvd.
    Iowa City, IA 52246

    • Sales: (319) 337-4600
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Deery Brothers Ford Lincoln

2343 Mormon Trek Blvd.
Directions Iowa City, IA 52246

  • Sales: (319) 337-4600


  • Monday 8:30 AM - 8:00 PM
  • Tuesday 8:30 AM - 8:00 PM
  • Wednesday 8:30 AM - 8:00 PM
  • Thursday 8:30 AM - 8:00 PM
  • Friday 8:30 AM - 6:00 PM
  • Saturday 8:30 AM - 5:00 PM
  • Sunday Closed